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Stay Informed and Connected

Read the Chamber’s latest announcements and stay up to date on events, news and accomplishments.

CEO Update

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 Amy shares her experience and expertise to keep you up to date on the latest news from the St. Helena Chamber of Commerce and the local business community. View the most recent marketing update for TID, hotel stats HERE.

Image by jose alfonso sierra

As a regional leader in marketing, business and economic development, Amy Carabba-Salazar is executing a strong strategy to keep St. Helena as the number one premier destination to visit in all of Napa Valley. As the President and CEO of the St. Helena Chamber and in charge of destination marketing for the city of St. Helena, Amy oversees three different entities working collaboratively for the benefit of its stakeholders in business, government, and tourism. This includes Chamber initiatives and programming, community relations, and destination marketing, along with transient occupancy tax (TOT) and tourism assessment (TID).

Amy’s professional background as a former television news anchor provides a unique perspective on new, innovative, and forward-thinking St. Helena projects.  Her media background makes for a strong and director leader, and an expert in all marketing outlets, including social media marketing, digital and print publications, and much more.

Her experience working through economic development during economic recovery periods has the St. Helena Chamber as a leader and voice for the business community.

CEO Update

Social Media

We know our way around a hashtag or two. 


Check us out on ALL platforms!

  • Instagram
  • Facebook
  • Twitter
  • Pinterest
  • TikTok
  • YouTube

 Follow @StHelenaCA and use #MyStHelena & #BeStHelena

Social Media


Marketing is a leading priority of the St. Helena Chamber. In partnership with the Chamber’s Destination Marketing Leader The Shipyard, Visit Napa Valley, and Visit California, we bring Napa Valley marketing strategies to new heights. Whether it’s strong digital ad campaigns, print/digital publications, Influencer/Journalist placement, we’ve got you covered.


Media Kit

Please access our media kit, designed to help members of the press with general information on St. Helena. We also assist with media story requests.


For media inquiries, please contact

Media Kit


The local newsletter goes out twice a month, to nearly 5k subscribers. The Destination Marketing newsletter goes out to nearly 12K subscribers once a month.

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