Workshops
The St. Helena Chamber hosts vital educational webinars and workshops offering businesses coaching and educational learning so our members continue to thrive.
These workshops are a rewarding experience with endless possibilities to network and engage with like-minded business owners.
Have an idea for a workshop?
Recent Workshops
Leveraging AI in Digital Marketing
Guest Expert: WSI Next Gen Marketing
Industry Expert, WSI Next Gen Marketing covers how Generative AI is transforming businesses that are perfect for beginners and pros alike. Topics include: AI basics, trends for 2025 and beyond, daily use tips, business impact, and how to start adopting AI in your organization.
How to Utilize Canva For your Business
Guest Expert: Alexandra Dale St. Helena Chamber
Looking to elevate your marketing visuals? Look no further than our hands-on Canva workshop series. Whether you're a beginner or looking to refine design skills, our informative sessions will teach you how to create impressive graphics, social media posts, and marketing materials with ease. Join us today and take your visual content to the next level.
AI & Business
Guest Expert: WSI Next Gen Marketing
High tech expert, founder of WSI Next Gen Marketing, provided the St. Helena Chamber and its members a high level overview of AI, it’s impact on business, It’s potential, and application in the hospitality industry. From upcoming AI announcements to different platforms for businesses to use, tune in to learn more.
Promoting My Business & Driving Growth
Guest Expert: WSI Next Gen Marketing
Industry experts, WSI NextGen Marketing covers how to successfully plan and execute promotions for your business. Highlights include important questions to ask before a campaign is implemented and starts running. Learn about the buyer’s journey along the sales funnel and how omni-channel marketing addresses the touchpoints during the buying journey with your brand.
Email Marketing
Guest Expert: Refine Creative Co.
Ashley Bierner of RefineCreativeCo, joined the St. Helena Chamber and partners for an in depth webinar on email marketing, email list segmenting, website integrations and more. Password: sthelena6.15.23
Pinterest Marketing
Pinterest for Business
"The Basics"
Did you know there are over 445 MILLION users on Pinterest? Impressively, 98% of pinners report trying new things they find on Pinterest. Watch this workshop recording to learn how Pinterest can drive web traffic, sales, and brand discovery
Visit CA x Social Media
Guest Expert: Visit CA Social Team
Learn from the experts about tourism messaging and how Visit California has transformed their TikTok reach in just over one year. Including tips and tricks to engage users, along with how to find utilize TikTok trends and re-share on Instagram.
Wine & Business on TikTok
Guest Expert: Amanda McCrossin
Local Sommelier @Somm_Vivant, talks about how she's grown her TikTok following in under one year and has seen wineries generate revenue through TikTok.
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Access Passcode:
Tiktok7.27.22
Tell Me About TikTok
Guest Expert: TikTok!
TikTok's Head of Channel Strategy was April's guest speaker. Watch to learn about the TikTok platform, where to start, and how to connect with your community.
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Access Passcode:
TikTok4.6.22
Online Reputation Management
Guest Expert &Co.pr
Learn tips from PR Expert, Jamie Tobin, on how to respond to negative online reviews and ways to manage your online reputation.
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&Co.pr is a boutique professional PR firm representing a variety of brands throughout Napa, Sonoma, and bay area.
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Influencer Marketing w/Guest Expert
@BonTraveler
Learn the ins and outs of Influencer Marketing and what it can do for your business. From contacting content creators, to developing contracts. ​
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Access Passcode:
SHChamber2.9.22
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Membership Enhancement Workshop
Maximize Your Benefits
Learn how to maximize your Chamber benefits. Meet other partners, get a first glance at our upcoming advertising campaign, and learn how the Chamber supports its members.
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Access Passcode:
SHworkshop9.21.21
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